Wrestlenomics Radio

Wrestlenomics Radio: TV ratings literacy

by Brandon Thurston•February 16, 2021

How does one read TV viewership data in a world of shifty eyeballs? We revisit trends of wider linear TV viewership and compare them to that of wrestling’s viewership.

New Japan Pro-Wrestling announced a deal recent with Roku. What does it means for NJPW and what does it tell us about their media strategy?

Plus, WWE employee morale takes a hit as the company freezes raises and promotions while recording record profitability.

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Brandon Thurston

Brandon is best known for researching pro wrestling business and for kicking Jay Freddie in the balls. He lives in Buffalo, New York, where he's preoccupied with spreadsheets, effects of new media, Excel chart formatting, and public records.

Brandon hosts Wrestlenomics Radio, distributed as part of the Voices of Wrestling Podcast Network. Visit wrestlenomics.com for more.

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