How does one read TV viewership data in a world of shifty eyeballs? We revisit trends of wider linear TV viewership and compare them to that of wrestling’s viewership.

New Japan Pro-Wrestling announced a deal recent with Roku. What does it means for NJPW and what does it tell us about their media strategy?

Plus, WWE employee morale takes a hit as the company freezes raises and promotions while recording record profitability.

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