How should we read TV viewership declines in 2020? How low do viewer metrics have to be for it become a concern for WWE’s TV partners like Fox and USA Network?

Plus, Brandon Thurston lays out an argument for why the acquisition of WWE by Comcast (while unlikely) would be in the best interest of partners, shareholders, and fans.

Powered by RedCircle

Listen on YouTube:

Referenced in this episode:

Ad Age Remotely: WWE Chief Brand Officer on pivoting during the pandemic

Vince McMahon’s 1991 letter in The New York Times

For more information, go to