On today’s episode of Voices of Wrestling, I welcome author of the much-publicized book “Social Media is Bullshit” B.J. Mendelson. In addition to being an expert voice in the world of online and social marketing, Mendelson is also a huge pro wrestling fan so we discuss his book, broad topics of social media, social media in wrestling, WWE’s social media strategy, how he became a fan and his favorite memories growing up.

We also discuss the closing segment of Raw, what brought him back into wrestling, what he thinks of this Sunday’s TLC pay-per-view and the recent controversy between The Rock and With Leather’s Brandon Stroud. All that and much more on this episode of Voices of Wrestling, check it out!

Purchase “Social Media is Bullshit”: www.socialmediaisbullshit.com

Follow Mendelson on Twitter: @BJMendelson